Brand Assest Management – 6th Dimension Marketing

About 6DM

Infinite~Insights

If you are not managing what is being said about your company online – trust us others are! 6th Dimension Marketing is a 3rd party online behaviour & performance consultancy, that helps you guide the path of your digital footprint using a combination of analytics and cognitive behaviour models, allowing you to gain insights and achieve your online goals.

We provide digital assessments for a holistic view of your online presence – that which you know about and that which you don’t!

Infinite~Ideas

We take your story and with a mix of psychometrics, data and our infiite~ideas, we find the perfect media to display it on.  A media that resonates with you and your ideal audience, be it AR, VR, Digital, Theatre, Corporate Gifts or even a Humble Hoodie!

Infinite~Web

At 6DM we can host your website and email, register your domain and keep you online.

Logo

This is the Full vertical Logo for 6th Dimension Marketing

 

When you need a square or smaller logo you may use this version (perfect for Social Media platforms

Colours

6DM uses 2 primary colours

The Darker Shade
hex:          #2c7dc1
RGB:        44 |125 | 193
CMYK:    80 | 45 | 0 | 0
Pantone: 2727C

The Lighter Shade
hex:          #18b0e6
RGB:        24 |176 | 230
CMYK:    70 | 11 | 0 | 0
Pantone: 0821C

6DM uses 1 secondary colour
Grey
hex:          #666666
RGB:         102 | 102 | 102
CMYK:      60 | 51 | 51 | 20
Pantone:   424C

 

Typography

Avenir
This font family is used for all print and artwork that is converted to curves/images

Monserrat
This is used on the website and all other digital media.
HTML | <link href=”https://fonts.googleapis.com/css?family=Monserrat” rel=”stylesheet” type=”text/css”>
CSS | font-family: “Montserrat”, sans-serif;

PowerPoint Templates

This will have a downloadable powerpoint template

Digital Design Elements

Profile Pictures


This image should be used for all digital profile pictures.

Facebook

Facebook is a go-to for clients who would like to interact with the brand, ask questions and raise concerns.

It is important that agents are available to comment and engage with Facebook users regularly.

  • Top banner size: 820x360px (no logo)
  • Format: JPEG
  • Max size: 250kb

Facebook posts should always have the infinity watermark top right.

When a person shares the post, the watermark will still be visible as part of the post, continuing brand awareness and allowing users to see where the post originated with ease.

  • Watermark Size: 100 px wide

Design Recommendations

The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

  • Minimum number of cards: 3
  • Maximum number of cards: 4
  • Image file type: jpg or png

Video file type: Supported file formats

  • Video maximum file size: 1GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description: 20 characters

Images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.

 

Technical Requirements

  • Aspect Ratio Tolerance : 3%

Facebook sizes cheat sheet 

Please note facebook and twitter constantly updates their sizes, its best to ask our social team for conformation of social sizes

 

Width

Height

Notes

Cover Photo / Cover Photo / Cover Slideshow

820 px

360 px

No logo / chevron

Profile Picture and Header

172 px

172 px

Must be at least 180 X 180 px

Profile Picture on Timeline

40 px

40 px

Same image as main Profile Picture, automatically downscaled.

Shared Link Thumbnail

500 px

261 px

Only for single thumbnails.

Multiple thumbnails are cropped.

Uploaded Timeline Photo Thumbnail

500 px

max

500 px

max

Multiple thumbnails are cropped.

Event Header Image

500 px

262 px

16:9 aspect ratio only.

For best results, upload 1920 x 1080 px image.

Instagram Single Image ads

The most widely used ad type for both Instagram and Facebook advertising is the Single image ad.

This ad type consists of an image, ad copy, and a call-to-action button.

The Instagram image size can vary depending on the size of your uploaded photo.

  • Caption: up to 125 characters
  • Media type: image
  • Recommended image size: 1080 x 1080 pixels or 1200 x 628 pixels
  • Image format: .jpg or .png
  • Max. file size: 30 MB

 

Instagram Carousel ads

  • Caption: up to 125 characters
  • Media type: image or video
  • Recommended image/video resolution: min. 600 x 600 pixels, max. 1080 x 1080 pixels
  • Image format: .jpg or .png
  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image ratio: 1:1
  • Video aspect ratio: 1:1
  • Minimum video length: 3 seconds
  • Maximum video length: 60 seconds
  • Video thumbnail image ratio: Should match the aspect ratio of your video. If not, thumbnail auto resize is available.

 

Instagram Feed and Story

  • No logo
  • Media type: image or video
  • Recommended image/video resolution: min. 600 x 600 pixels, max. 1080 x 1080 pixels
  • Image format: .jpg or .png
  • Image ratio: 1:1
  • Video aspect ratio: 1:1
  • Minimum video length: 10 seconds
  • Maximum video length: 55 seconds
  • Video thumbnail image ratio: Should match the aspect ratio of your video. If not, thumbnail auto resize is available.
  • Instagram Story Size: 1920×1080 pixels

 

Instagram Video

  • Caption: up to 125 characters
  • Media type: video
  • Recommended video resolution: 600 x 600 pixels (square) or 600 x 315 pixels (landscape)
  • Aspect Ratio: 1:1 (square) or 1.9:1 (landscape)
  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1080 x 1080 pixels
  • Minimum length: 3 seconds
  • Maximum length: 60 seconds
  • Maximum size: 1GB
  • Frame rate: 30fps max
  • File type: .mp4 container
  • Video: H.264 video compression, high profile, preferred, square pixels, fixed frame rate, progressive scan
  • Audio: Stereo AAC audio compression, 128kbps + preferred

 

Watermarks

The infinity icon below can be manipulated and used creatively in all designs

Newsletters

6DM has just relaunched their Wednesday Wisdom Newsletter, It will only be sent on a Wednesday and only when there is relevant content, so as not to bonbard our clients.